I've been renewing my subscription every year/two years for the past 40 years or so.
Has management ever thought of automatic payment/renewal by either automatic withdrawal or from a credit card kept on record? I do this with my Sirius Radio subscription and it works out well.
It would make things easier for those who renew year after year and also save WBM the bother of contacting those subscribers. It would also help prevent lapses in subscriptions and missed issues. Probably less work for the subscription department also.
Just a thought.