Re: Mysterious Xerox Commercials
any ad that has to be thought about so much by the viewer in order for him to begin to fathom its meaning is not going to be an effective ad.
Every gun that is made, every warship launched, every rocket fired, represents, in the final analysis, a theft from those who hunger and are not fed, who are cold and are not clothed. This world in arms is not spending money alone. It is spending the sweat of its laborers, the genius of its scientists, the hopes of its children.
- Dwight D. Eisenhower