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Caught this interesting article in the Times http://www.nytimes.com/2009/05/02/us...o.html?_r=1&hp
and thought it bilge-worthy. So... they're redefining the terms of the environmental movement, framing it in terms less likely to be discerned negatively. Probably a 'good thing', but still.... it's all sales!
"Global Warming....The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.
Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”
I especially liked this: "A summary of the group’s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders."
It's in response to "The research directly parallels marketing studies conducted by oil companies, utilities and coal mining concerns that are trying to “green” their images with consumers and sway public policy."
It's a jungle out there - and the more you see behind the curtain, the more you realize how little control any of us actually have, and how little we know. Anyhow, not all that controversial, but a pretty good read.
and thought it bilge-worthy. So... they're redefining the terms of the environmental movement, framing it in terms less likely to be discerned negatively. Probably a 'good thing', but still.... it's all sales!
"Global Warming....The term turns people off, fostering images of shaggy-haired liberals, economic sacrifice and complex scientific disputes, according to extensive polling and focus group sessions conducted by ecoAmerica, a nonprofit environmental marketing and messaging firm in Washington.
Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”
I especially liked this: "A summary of the group’s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders."
It's in response to "The research directly parallels marketing studies conducted by oil companies, utilities and coal mining concerns that are trying to “green” their images with consumers and sway public policy."
It's a jungle out there - and the more you see behind the curtain, the more you realize how little control any of us actually have, and how little we know. Anyhow, not all that controversial, but a pretty good read.
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