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John of Phoenix
04-20-2004, 03:09 PM
Have you seen the ads for Kingdom Holding Company, the Saudi investment conglomerate? Very interesting. It shows a series of logos and icons of major US companies with the voiceover saying something like, “Your partner in global investing.”

Now, you can’t buy anything from these guys because the don’t sell anything. They’re not looking for new investors because they’ve got more money than they can count. They don’t have a web site (that I can find anyway).

So it’s what, PR? Why? And why now?

Meerkat
04-20-2004, 03:49 PM
I noticed at least one other non-consumer corporation advert like that recently too.

It could be something to do with annual report time.