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webishop14
05-08-2017, 10:33 PM
I've cut and pasted this from a slash/dot entry today.


Long-time Slashdot readers xxx and yyy both submitted the same article about the mysterious data analytics company Cambridge Analytica and its activities with SCL Group, a 25-year-old military psyops company in the U.K. later bought by "secretive hedge fund billionaire" Robert Mercer. One former employee calls it "this dark, dystopian data company that gave the world Trump." Facebook was the source of the psychological insights (https://www.theguardian.com/technology/2017/may/07/the-great-british-brexit-robbery-hijacked-democracy) that enabled Cambridge Analytica to target individuals. It was also the mechanism that enabled them to be delivered on a large scale. The company also (perfectly legally) bought consumer datasets -- on everything from magazine subscriptions to airline travel -- and uniquely it appended these with the psych data to voter files... Finding "persuadable" voters is key for any campaign and with its treasure trove of data, Cambridge Analytica could target people high in neuroticism, for example, with images of immigrants "swamping" the country. The key is finding emotional triggers for each individual voter. Cambridge Analytica worked on campaigns in several key states for a Republican political action committee. Its key objective, according to a memo the Observer has seen, was "voter disengagement" and "to persuade Democrat voters to stay at home"... In the U.S., the government is bound by strict laws about what data it can collect on individuals. But, for private companies anything goes.
A branch of this company reportedly also received half the campaign budgets of four pro-Brexit campaign groups, and there's some dark talk about "military-funded technology that has been harnessed by a global plutocracy (https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage)...being used to sway elections in ways that people can't even see." The article notes the two firms have plied their services in Russia as well as Lithuania and the Ukraine, and suggests that "we are in the midst of a massive land grab for power by billionaires via our data. Data which is being silently amassed, harvested and stored."




The linked stories are frightening ... depressing. We are entering the age of the Tyranny by the Masses. I think it's time to hang the "CLOSED" sign in the window and go home ... in another country. Except there's a problem with even that solution.

Hallam
05-09-2017, 06:02 PM
Cambridge Analytica have had meetings to pitch their "product" to the Australian Liberal party for the next election.

https://independentaustralia.net/business/business-display/is-cambridge-analytica-the-liberal-partys-2019-trump-card,101

.........and a bit of info about their begginings:
In 2008, when Dr David Stillwell (http://www.psychometrics.cam.ac.uk/about-us/directory/david-stillwell) and Dr Michal Kosinski (http://www.michalkosinski.com/) were students at Cambridge University’s Psychometrics Centre (http://www.psychometrics.cam.ac.uk/), they launched a Facebook application called MyPersonality app (http://mypersonality.org/wiki/doku.php).
The research focused on five personality traits, known as OCEAN (https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win):


Openness (how open are you to new experiences?)
Conscientiousness (how much of a perfectionist are you?)
Extroversion (how sociable are you?)
Agreeableness (how considerate and cooperative are you?)
Neuroticism (are you easily upset?)

They asked Facebook users psychometric questions such as these as well as psychological questions. This was done with a test called “The Big 5 Test” (https://en.wikipedia.org/wiki/Big_Five_personality_traits) and they asked users permission to use their Facebook profiles for their research. Users were given their personality profile in return and 40 per cent of users agreed to share their Facebook profile data with them.

skuthorp
05-09-2017, 06:09 PM
"They asked Facebook users psychometric questions such as these as well as psychological questions. This was done with a test called “The Big 5 Test” (https://en.wikipedia.org/wiki/Big_Five_personality_traits) and they asked users permission to use their Facebook profiles for their research. Users were given their personality profile in return and 40 per cent of users agreed to share their Facebook profile data with them."
The Secret Police are redundant, unnecessary, the fools are doing it to themselves.

McMike
05-09-2017, 06:09 PM
I'm what you consider a light Facebook user. I use a VPN (virtual private network) so my ISP can't track my web usage and I clean my cookies out once a week. The NSA can track me but I've got nothing to hide from them. Stop allowing them to mine your usage.

CK 17
05-09-2017, 07:40 PM
I spend most of my online time here. Wonder what that makes my profile look like.

SMARTINSEN
05-09-2017, 08:19 PM
^Data mining the Bilge is surely an odious task, you are ~probably~ safe.