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P.I. Stazzer-Newt
12-14-2015, 03:23 PM
http://www.youtube.com/watch?v=Vep7kL1EC0w

PeterSibley
12-14-2015, 05:07 PM
Selling insurance can be boring. A submarine bursting through the street of landlocked Milan, Italy, is anything but.
So why not combine the two in one crazy advertising stunt (http://www.youtube.com/watch?v=XIWYbczGdXI)?
Insurance company Europ Assistance IT, with the help of ad agency M&C Saatchi, staged this elaborate hoax last Monday with a prop submarine turret and some game actors to show how it always pays to be prepared for the unexpected. Amid smoke, sirens and chaos, first responders rush in to treat the wounded, sailors pop out of the hatch and the barricades go up.
The faux disaster was attention-grabbing enough that even NBC's Brian Williams noted it in a newscast (http://www.nbcnews.com/video/nightly-news/53170624/#53170624).

Paul Pless
12-14-2015, 05:12 PM
I remember Brian Williams reporting on this story and comparing it to the time he was on a USN sub that successfully fended off an attack by the Iranian Navy by hiding in the Mariana Trench.

The Bigfella
12-14-2015, 06:13 PM
I remember Brian Williams reporting on this story and comparing it to the time he was on a USN sub that successfully fended off an attack by the Iranian Navy by hiding in the Mariana Trench.

Those damn Iranians sure get around