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Carl Cramer
08-21-2012, 08:59 PM
Dear All,

I just received an email from a reader, complaining about our matte finish.

We've used this for years... and I'm so surprised someone would complain.

This reader accused us of doing this for financial considerations. In fact, we pay more for that finish.

What do you think?

Thanks, Carl

J. Dillon
08-21-2012, 09:06 PM
Ignore it. Some people will always find something to bit@h about.

JD

rbgarr
08-21-2012, 09:58 PM
I prefer the matte finish. The ones with that don't stick together in their verticle storage boxes.

Breakaway
08-21-2012, 10:01 PM
I think the lower luster is fine, and also thematically correct with the typical finish of (many) wooden boats

Kevin

landlocked sailor
08-21-2012, 10:44 PM
It's perfect, tasteful and feels nice to. Rick

neilm
08-22-2012, 06:13 PM
The cover is fine but it doesn't have enough double-enders on it.

Sailor
08-22-2012, 07:28 PM
I noticed it when it was changed. Thought, uuugggh WTF? Then promptly forgot about it. It's fine.

LongIslandBoy
08-22-2012, 07:33 PM
C'mon, Carl, don't you recognize a troll when you see one?!;)

Hwyl
08-22-2012, 07:49 PM
The committee boat end was favored ; Oh not that kind of finish.

Oldad
08-22-2012, 08:04 PM
Nice feel to it--just need to feel it 12 time a year...

PeterSibley
08-22-2012, 08:57 PM
I want mine hard covered in card, just like library used to do with periodicals.:D 40 of my old copies are so bound but I ran out of card .

Lew Barrett
08-22-2012, 09:50 PM
WB sets some of the highest production values going, a beautiful magazine. I don't post to this section often, but was drawn out by this. Anybody complaining about the magazine's look is on a one person crusade.

David G
08-22-2012, 10:14 PM
I rather like the matte finish. Tasteful, I'd call it.

Bob Cleek
08-23-2012, 02:56 PM
Yes, and thanks for going back to the plastic bag wrappers. I keep mine for posterity and nothing's more aggrivating that having one arrive in the mail all chewed up by the mailman.

Bruce Keefauver
08-23-2012, 03:59 PM
Agreed re/ plastic wrapper and I like the matte finish too.

But I do not care for the recent changes to the cover layout. To my eye the cover layout last seen with issue 226 is much better.

Yeadon
08-23-2012, 08:15 PM
Dear All,

I just received an email from a reader, complaining about our matte finish.

We've used this for years... and I'm so surprised someone would complain.

This reader accused us of doing this for financial considerations. In fact, we pay more for that finish.

What do you think?

Thanks, Carl

This edition's matte finish has a different tactile feel than previous covers. Maybe that's what the reader was noting? I noticed it, too, but sort of liked it.

I don't know much about magazine distribution, but are they all printed at the same place and distributed from there? Or are they printed and distributed regionally?

andykane
08-23-2012, 08:41 PM
I quite like the matte finish (and the square spine, while we're at it). I haven't noticed a difference on the latest one I've received (#227) but I second the comment about the new cover layout. The older layout seems much more balanced. I like the distribution of white space and the various borders and lines that it had.

mcdenny
08-24-2012, 01:19 PM
I thought the finish was "matte-er" than usual too. Seemed a step up.

Binnacle Bat
08-24-2012, 03:54 PM
I thought the finish was "matte-er" than usual too. Seemed a step up.

If they want a glossy cover, let them read COSMOPOLITAN.

Allan

Gerarddm
08-24-2012, 10:38 PM
The cover finish is just fine, thanks.

B_B
08-26-2012, 09:39 PM
C'mon, Carl, don't you recognize a troll when you see one?!;)
The OP could very well be trolling too (for compliments) ...

orbb
08-27-2012, 11:28 AM
I thought the finish was "matte-er" than usual too. Seemed a step up.

I noticed this, too, but have no complaints. The finish seems to hold up better to incidental contact with water.

Carl Cramer
08-28-2012, 07:22 AM
This edition's matte finish has a different tactile feel than previous covers. Maybe that's what the reader was noting? I noticed it, too, but sort of liked it.

I don't know much about magazine distribution, but are they all printed at the same place and distributed from there? Or are they printed and distributed regionally?

Thanks, Yeadon. Yes, they are all printed in the same place -- at Fry Printing, in PA. Some copies go a great distance away.....

Thanks, Carl

Canoez
08-28-2012, 07:50 AM
Carl, in the engineering profession, they tell us when folks are complaining about the labels and the finish qualities that it's time to "shoot the engineer" and that the product is just fine.

I happen to like the matte finish - less slippery when handling and doesn't slide off the coffee table as easily.

BrianM
08-28-2012, 03:05 PM
I noticed the new finish, but, just that.

bob winter
08-28-2012, 04:32 PM
I did think the texture was a bit different but I am fine with it.

htom
08-28-2012, 05:10 PM
I noticed the change to matte and liked it. This change, too, I noticed (more as a texture change, it felt different, not bad, not good, just different), and that the layout had subtly changed, but I couldn't tell you how unless I compared it to the previous issue. Magazines are always changing this and that; your changes are almost always for the better (I can't think of one now to complain about as an example.)

wdnbt
08-28-2012, 10:20 PM
I agree with what's been said above, back when you changed from a glossy cover and stapled spine to a square spine & matte finish cover, I felt it was a move up in quality that made your magazine more distinctive.................. It made your magazine stand out from the others.

Hughman
08-28-2012, 10:59 PM
It made your magazine stand out from the others.

There are others?

Wayne Jeffers
08-29-2012, 01:43 PM
I like the finish. I really like the plastic bag protecting it as it goes through the mail. Don't change a thing about printing and mailing!

The complainant needs to get a life! ;)

Wayne

Hesp
09-02-2012, 06:32 AM
Given the choice I would prefer the matte finish for this magazine. In fact several years ago I emailed Watercraft Magazine suggesting they do this, and I guess they haven't because of the cost.

John

Keith Wilson
09-04-2012, 08:22 AM
Matte's fine; all one to me. If you wanted to switch to glossy to save money that wold be OK with me too.

Mrleft8
09-04-2012, 11:47 AM
I noticed the change only a year or so ago, and commented on it to Kim, who assured me that the cover finish hadn't changed. I figured it was just my eyesight and nerve damaged fingers deceiving me.....
I think that it seems (Note the non-accusatory framing of the statement... ;)) like the weight of the cover stock has diminished..... Didn't it used to be a bit....... Stiffer?

Carl Cramer
09-04-2012, 02:09 PM
Thanks, Lefty. Nope, it's been 100# for eons.

We have done NOTHING zero zilch to downgrade quality or performance. And I'm not being defensive here.

Thanks, Carl

landlocked sailor
09-04-2012, 08:28 PM
I get a few magazines but nothing, absolutely nothing, will make me stop everything and peruse my WB. That's been going on a long time now. Rick

Bob Cleek
09-05-2012, 05:40 PM
Maybe the guy who complained about the matte finish cover just needs to shell out the big bucks for some real store-bought toilet paper!

Vince Brennan
09-07-2012, 11:52 AM
Maybe the guy who complained about the matte finish cover just needs to shell out the big bucks for some real store-bought toilet paper!:d:d:d:d Good 'un, skippy!

Oldad
09-07-2012, 02:57 PM
I have seen things beat to death before but lads, this horse is dead!